Setting up a manufacturing unit is almost like building your house, and if you are a first generation entrepreneur, it is going to be a truly challenging and equally intense learning process. Read More
I love being an entrepreneur. I would like to challenge anyone to give up entrepreneurship as it’s next to impossible to do so. Entrepreneurship is like a heady, infinite feeling. Each time you succeed, you are smitten by a stronger success for the next time, and you always want to make it to bigger heights. Entrepreneurs strive to leave an indelible mark for themselves, their organizations, people and for the work they love to wake up to every morning. Read More
Aruj Garg, founder of Bhukkad, a chain of natural fast food joint, almost hit the wall in his entrepreneurial journey. Quick to realise his mistakes he was back on the bicycle to fix what he got wrong as a founder.
Like many entrepreneurs, the idea for Bhukkad emerged from a personal need – for food that tastes good, is healthy and natural and easy to make – something that I was able to crack. Today, in its present avatar, Bhukkad as a company aims to help people lead a healthy and fit life by serving them wholesome food in a quick service format. Read More
Even though my tenure as an entrepreneur has been a short one, it seems that I have been an entrepreneur for long. The decision to quit a salaried life to pursue MBA and then to leave possible high paying salaried jobs to pursue the entrepreneurial passion developed during my graduation days is a decision I cherish. Read More
In the past few posts we’ve looked at various startup situations from an entrepreneur’s perspective. In this and the next few posts, we’ll take a look at how the people on the other side of the table, namely the venture capitalists work. It is important to get a perspective of how the other side thinks and works if you want to build a mutually beneficial relationship. Read More
Are you having problems structuring your grand ideas? Do you want to bring clarity to your strategies regarding your startup? Are you unable to pen down your fantastic thoughts?
Have you thought of using a mind mapping tool?
“Mind mapping is a technique based on memory and creativity and comprehension and understanding, so when the student or a child uses the mind map, they are using their brain in the way their brain was designed to be used, and so the mind helps them in all learning and cognitive skills. It simply helps them in what the brain does naturally”. Tony Buzan Read More
In the last post, we took a broad look at how markets and customers are to be evaluated. This is very important to internalize- especially for Indian entrepreneurs who have yet to understand that any product or service has to first meet market and customer expectations and requirements. And then and only then should you the entrepreneur look at defining the product or service.
So in this post, let’s take a look at how products and services can be defined. Read More
In the last post, we talked of the need to have the right kind of people in your startup, what positions to focus on and what to look for in the key people and hires. Having done that, the startup now needs to focus externally. Namely, on markets and customers the two most important aspects after people.
So, in this post, let’s talk about evaluating markets and customers. Read More