Genericization – Good or Bad?


“Let’s have a Coke.” “Do you have a Band-aid with you?” “I got this article Xeroxed.” We do not think twice about using these brand names in our normal conversation. We say “Coke” but we may actually drink a “Pepsi” or a “Thums Up”. When we say “Band-aid”, what we want is an adhesive bandage. Everyone interprets “Xerox” as photocopy.
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Startups of the Lesser Gods


We get to hear about some of the prominent startups on an almost daily basis through advertisements, promotions and news items etc. Do we know about all the startups that were launched in India? For that matter, is it imperative that we keep track of all the startups? That, I will say depends on what you want the information for. As an entrepreneur you will want to research as many startups to learn from their experiences. Whether a startup is running or defunct, big or small, successful or incurring losses, you want to know about their journey and the reasons for their current standing.
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Who Will Foot the Bill?


Customer-Base1

Who Will Foot the Bill?

In your entrepreneurship journey there will come a time when you will try to raise funds for your business. When you try to investigate the options available to you, you will be hit by a barrage of terms such as Venture Capital, Bank Loans, Self Funding, Angel Groups, Seed Funds and Friends & Family and so on. You will come across articles that talk of 6 stages of investment while some describe the 5 phases.
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One in a Million?


A unique idea? Any idea that has not been used by a startup? Is there any such thing as an unused idea?

According to a report published by NASSCOM, there are more than 4,200 startups in India as of year 2015. With this number already in place how many ideas will you find that have not yet been implemented? Add to that NASSCOM’s ambitious plan to scale up to 10,000 startups over the next ten years. As an entrepreneur what are your options?
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Customer First


“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better”. Steve Jobs.

“We provide food that customers love, day after day after day. People just want more of it”. Ray Kroc.

How many companies can make a boast like Steve Jobs and Ray Kroc made above? It would be an absolute luxury to be in a situation where you do not have to worry about your customers.
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Tools of the Trade


During my stint at entrepreneurship all I had was a borrowed Palm Pilot and a shared laptop that I used to create a very complicated Excel spreadsheet. The shortcoming of this ‘excellent’ spreadsheet was that only I understood it and could operate it. But the good thing about it was that any information regarding the project could be retrieved within a couple of minutes.
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Is Scaling Up on Your Agenda?


Have you heard about the ‘Leaders Building for the Next Billion’ program? This is the name given to NASSCOM’s 10,000 start-ups initiative launched in collaboration with Facebook. The objective of this program is to scale up the startup ecosystem in India by 10 times.
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HNIs Funding the Startup Dream


What is crowdfunding? Is it a viable option for you? Explore and learn how this option can benefit you. As the name suggests, crowdfunding is getting funds from a crowd of people. In today’s world the preferred route of crowdfunding is primarily online, leveraging social networks and online platforms.
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Do You Have Financial Intelligence?


Have you seen a Cash Flow Statement? Do you know what an Income Statement is? Can you read a Balance Sheet? Well, as an entrepreneur you need to understand the message that each of these simple reports convey.
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How to Build a Brand ?


The ultimate recognition when Bill Dedman said -Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.There can be no greater appreciation when one’s own name becomes a brand in itself and it is accepted globally. Even our fictitious “Gabbar Singh” is a brand representing a certain quality of person, albeit stereotypical.
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